In The Media

CBC Television The Selling Game
Doc Zone, CBC Television
First Aired October 2007
The Selling Game is the story of an advertising industry in crisis having to ramp up its performance to keep up with moving targets. It is about an endless game of audience hide-and-seek, and the creative and outrageous new tools the industry is using to seduce consumers.
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Backbone Magazine Canada’s Top 300 Tech Companies
Top 20 Up and Comers

Backbone Business Technology Magazine
March/April 2007
…This year’s Top 25 Up and Comers once again come from a variety of IT segments and provinces. These young companies have differentiated themselves by creating innovative products and services in interesting fields of information technology…
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South of Boston Good Haul For Malls
The Enterprise / South of Boston
November 24, 2006
…"It’s really coming into its own. The online economy has taken shape and matured," Burko said. "Everyone is forecasting it’s going to be getting bigger and bigger." Online shopping for just about anything can be quick and easy, and many gifts can even be sent wrapped and with a personalized card for the recipient, Burko said…
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South of Boston Eliteweb Bows Small-Biz Email Marketing Service
Marketing VOX: The Voice of Online Marketing
June 2, 2006
…"Email marketing is a very powerful and cost-effective tool, but it can often be quite complicated, especially for people who are new to internet marketing," said Robert Burko, Elite Email Marketing president and CEO…
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DM News Elite Email Debuts E-mail Marketing Program for Small Businesses
DM News
June 1, 2006
…The internet-based system guides users through a step-by-step process in order to create campaigns quickly and provides reporting on campaigns. The price starts at $10 for 1,000 credits. Each credit equals one sent e-mail….
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Trade Street Journal Elite Business Solutions – Fortune 500 Solutions For Small Business Budgets
The Tradestreet Journal (p. 6)
April 2006
…Six years ago President and Founder Robert Burko asked himself, "What if we could take those Fortune 500 technologies, but redesign them for the specific needs of small businesses, and offer them at a price they can afford?"….
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Backbone Magazine Hosted Apps Also Drive Marketing
Backbone Business Technology Magazine (p. 49)
March/April 2006
…Before finding Elite Email, it could take Litwin two or three days to put together product flyeres and e-mail them in batches of 100 to his customers. Now he uses templates on Elite Email to create customized flyers and send the appropriate ones to each customer. "It all boils down to time and cost and benefit"….
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Providence Business News Marketers @ Ease With E-Mailing
Providence Business News
November 26, 2005
…Robert Burko, president of EliteEmail.com, an email marketing company based in Toronto, said until recently the technology for e-mail marketing was not available to small businesses. Now e-mail provides a level playing field that helps companies engage customers and build relationships in an "incredibly easy" way, said Burko."If someone can turn on a computer they can make an (e-mail) campaign," he said…..
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680 News Weekend Business Center
680 News Toronto
November 5/6
…"This opens up a world of opportunities because now for just a few dollars a month small businesses can say "Hey, I have the same technology as the big guy. I can improve my business, I can do marketing better, I can operate more efficiently and that to me has huge advantages"…..
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Marketing Magazine New portal offers Web marketing tools for SMEs
Marketing Magazine Daily
October 18, 2005
…Toronto-based personal trainer Natalie Cogan said she tried the Elite Email tool to improve communication with clients and lure back those no longer working with her. "Out of 30 inactive clients I had contacted, I got nine to sign up for sessions again," she says….
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Globe & Mail Eliteweb Goes Live
Globe & Mail
October 11, 2005
…"We’ve designed a robust suite of business tools, designed to not only meet, but exceed the expectations of both general and business users. We offer a suite of tools that gives small and medium-sized enterprises access to enterprise-class technology: scheduling, recruitment, e-mail marketing and website development.”…
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Blog by eBusiness and email marketing guru Robert Burko. Discusses current trends, ideas and how you can improve your business.