As always, at Elite Email we pride ourselves on offering industry leading deliverability that gets our customers right to the inbox.
We already employ all forms of email authentication including SPF, Sender ID, Domain Keys, and DKIM. In addition to that, we have relationships with major ISPs around the globe and have active feedback loops with any ISP that offers such a service. And, of course, wherever possible, our IPs are whitelisted or on the Trusted Sender list.
But, even with all that, we are always striving to do more and be better. After all, as soon as we sit back on our heels, we risk slipping and we never want that to happen!
One of the issues that really bothers ISPs is when you try to send to a ‘hard bounces’ address over and over again. This shows poor list hygiene and is definitely contrary to best practices.
A hard bounce is usually the result of sending to an email address that does not exist and is permanently undeliverable. So, if you put yourselves in the shoes of an ISP, you can see why receiving multiple attempts over time to a ‘hard bounces’ address is contrary to the high email marketing standards we expect from all Elite Email clients.
Up until this point, our customers have always been able to clear bounces manually. You could simply click the “Clear Bounces” button on your email’s bounce report and everything would be cleaned for you. But, many customers were forgetting to do this, which we totally understand because we know how hectic things can get!
As a result of much customer feedback and the goal of constantly improving delivery, we have released a new feature that automatically removes hard bounces from your mailing list. This feature was released over the weekend and based on preliminary reports is working well.
Keep in mind that we only remove HARD bounces, so soft bounces (which could be ‘mailbox full’ or ‘temporary server error’, etc) are kept on your mailing list unless you manually remove them. This is because there is a chance that when you re-send to a soft bounced email address that it can be successfully delivered.
Stay tuned for more great features to boost your email marketing that we have planned over the coming months!