Tag Archives: Social Marketing

Social Sharing Links Added to Email-2-Web Pages for All Elite Email Customers

On Friday we released a new feature in Elite Email, which was requested by many customers. (Thanks for all the feedback, as always it is greatly appreciated!)

When an email gets sent out from Elite Email, our Email-2-Web feature kicks in and creates a web-page version of your message. You can use this URL so that you can link to past emails/newsletters from your website or from future emails. This also comes in handy if you want to show someone a past email without having to actually send them an email.

You can find all of these URLs under the EMAILS tab by clicking EMAIL-2-WEB.

Tip: You can choose to hide or display specific emails so emails that you want to stay private can, of course, stay private.

As for the new feature…

We have added social sharing links to the footer of the page.

This means your contacts (or anyone who you give the Email-2-Web link to) can easily share your email on Facebook, Twitter, MySpace, Stumble, Reddit, Delicious and just about every other social network you can think of.

Social Sharing Links Added to Email-2-Web

The goal is to help your email become more viral as people share the content they love getting from you, with people in their social network.

In the coming months, we will be adding many more great features to tighten the link between your email marketing and social network activity.

Infomercial Gets Remixed and Goes Viral

By now everyone knows that social marketing can be highly effective and lucrative.

One way to really spread awareness is by creating a ‘viral video’.

Creating a viral video is, in the current market, very difficult to do. What makes a video so catchy that it makes people want to forward it to their friends, gets people talking about it, etc, etc. In the past when viral videos were a new sensation this was a bit easier because not everyone was trying to produce the next viral video sensation.

Recently one of my friends showed me a YouTube video that right away I knew was a marketers dream.

DJ Steve Porter had taken the Slap Chop infomercial (which I’m sure everyone has seen) and created a rap re-mix.

The video has over 6 million views.

That is 6,000,000+ new impressions that the marketers at Slap Chop could only have dreamed of.

The cost to get those impressions on television would be very expensive, but since this video went viral it is just more and more publicity without the hefty price tag.

It’s interesting to note that the person who actually made (or re-mixed) the video is not affiliated with the company at all. It’s just some random guy, who had a clever idea, and Slap Chop it reaping the benefits in a big way.

Sauza Tequila Harnesses The Power of Social Marketing

Sauza® Tequila has proved once again they are ahead of the curve when it comes to interacting with customers in an exciting, engaging and very Web 2.0 way.

This past week the Social Marketing Division at EliteAnswers.com helped launch a Canada-wide campaign for Sauza Tequila that harnesses the power of two of the most popular social networks: MySpace and Facebook.

The premise of the campaign is that Sauza Tequila (which recently introduced new mango and acai berry flavored tequilas) is looking for Canada’s best DJ in a contest dubbed “Sauza Tequila DJ Mix Off Challenge”.

The contest calls upon DJs across the country to put together their best mix and submit it to a regional and, upon advancement, national judging panel. The semi-finalists will really get to shine when they are invited to perform live at a club in front of a national judge.

The promotion taps into the amazing social marketing power of MySpace, where the DJs are invited to post their submission on the Sauza Tequila wall for all to see. You can view the MySpace page here: http://www.myspace.com/sauzatequila (The French version can be seen here: http://www.myspace.com/sauzatequilaqc)

Sauza already has a booming group of loyal enthusiasts on Facebook (http://www.facebook.com/group.php?gid=2365913470) and those people have not been left out of the mix. Exclusive messages and contest updates have been sent to all members of the group, which further engages them in the conversation with the brand they like.

Sauza really understands how to harness the power of social marketing to engage their customers in an exciting and interactive way that sets them apart from those brands that are stuck to traditional marketing platforms.