Tag Archives: social media

Company News, Email Marketing, Social Marketing

Social Sharing Links Added to Email-2-Web Pages for All Elite Email Customers

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On Friday we released a new feature in Elite Email, which was requested by many customers. (Thanks for all the feedback, as always it is greatly appreciated!)

When an email gets sent out from Elite Email, our Email-2-Web feature kicks in and creates a web-page version of your message. You can use this URL so that you can link to past emails/newsletters from your website or from future emails. This also comes in handy if you want to show someone a past email without having to actually send them an email.

You can find all of these URLs under the EMAILS tab by clicking EMAIL-2-WEB.

Tip: You can choose to hide or display specific emails so emails that you want to stay private can, of course, stay private.

As for the new feature…

We have added social sharing links to the footer of the page.

This means your contacts (or anyone who you give the Email-2-Web link to) can easily share your email on Facebook, Twitter, MySpace, Stumble, Reddit, Delicious and just about every other social network you can think of.

Social Sharing Links Added to Email-2-Web

The goal is to help your email become more viral as people share the content they love getting from you, with people in their social network.

In the coming months, we will be adding many more great features to tighten the link between your email marketing and social network activity.

Business Blunders, Online Marketing, Social Marketing

Gap Learns The Power of Social Media

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By now everyone knows the power of social media. Several years ago words like Facebook and Twitter meant nothing and now those two social media giants are cornerstones of our lives.

Every little while a really great example comes along that highlights the power of social media that I think is worth mentioning.

In this case, Gap learned just how quick and powerful social media can be.

For over 20 years Gap has had the same logo that we’ve all seen in malls, stores and advertisements literally all over the place. But, they felt it was time for a change and they needed a new logo. (You can read the message from Gap’s North American President here.)

After unveiling the new logo, which Ad Age said looked like “something a child created using a clip-art gallery”, the social networks went wild.

New and Old Gap Logo

Facebook, Twitter, blogs and just about every other social media outlet were, on mass, voicing some pretty big disappointment. And, of course, it didn’t take long for the mockery to begin either. Check out http://craplogo.me/post.php … kind of makes you wonder how much Gap paid their agency?

After less than a week, Gap has gone back to their old logo and said this:

“Ok. We’ve heard loud and clear that you don’t like the new logo…We only want what’s best for the brand and our customers. We are bringing back the blue box tonight.”

Just like that, the customer spoke loud enough and the company responded.

This truly highlights the power of social media and echoes just how important it is for brands to monitor social networks for feedback on their products. (This applies to big and small companies alike!)

Now, there is a chance that this was all a publicity stunt because in all honesty, when was the last time there was this much buzz about Gap? If that was the case, then kudos to Gap on doing that really well, but if that wasn’t the case… then, sheesh… didn’t you show a lot of people the logo before unveiling it?

I wonder if Henry Ford had access to Facebook in 1920 he would have known people really wanted cars in a color other than black? =)

SEO, Social Marketing

Google and Yahoo Now Include Real-Time Tweets

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Last Monday Google launched ‘real-time search’ which integrates stuff happening around the web including live tweets from Twitter, public Facebook pages, MySpace stream data, and more.

In past months while Twitter was gaining substantial fame there was talk in the industry that Twitter may become a better way to search for something that is ‘current’ due to the real-time nature of the platform. While I never put much stock into this, it is clear now that Google has no intention of losing their position as being the leader in searching for information… archive, real-time or otherwise.

With this update, Google remains at the center of the search hub and is now even stronger and can provide more relevant data to searchers.

Yahoo, one of Google’s biggest competitors, obviously was not far behind. Last Thursday Yahoo started including recent Twitter posts in their web search results as well. Their approach is a bit different and Yahoo appears to be only interested in the hottest of topics. Yahoo claims that their search algorithm can determine the most relevant tweets and then figures out where to include that information on the search results page.

We are definitely seeing a merging of new social media and traditional web searches, which should make for a more interesting SEO (search engine optimization) landscape.