As soon as we moved into October we started seeing more “Halloween” themed emails being sent out.

During the past couple weeks, I’ve heard many customers of Elite Email ask their account executive if it was too soon to be sending out a Halloween themed email to their contacts. There is not exact answer to that question, but based on the trending I’ve seen from today, it appears as though this year Monday October 12 is the tipping point.

The emails sending out today, specifically focusing on North American customers, are showing a huge spike for words like “Halloween” and “trick or treat”.

I personally think it’s great to send out themed emails, as it sort of automagically makes your content more timely and helps show your customers that you’re organization is in-touch with reality.

One thing to keep in mind while re-tooling your email blasts for Halloween is to make sure it is still clear to your audience who is sending them the email. If your typical newsletter is blue & green and you’ve sent out countless emails in the past, then your contacts are somewhat conditioned to know that those are the colors of your newsletter. So, if you up and change it all of a sudden to a more themed orange and black, make sure your company name or logo is still prominently displayed (and you use an easily identifiable “from name”). This way there is no confusion about who is sending this potentially spooky email.

Happy Halloween Emailing!