Lately it seems like I’m only blogging about Email Marketing Fails, but I just find them so amusing!

All day long we talk to our customers explaining them about email marketing best practices and how to conduct effective campaigns. So, when I see other people totally throwing some of the fundamental principles out the window, I can’t help but want to point it out.

This particular email marketing fail is really bad and I’m sure when they noticed it, they were really embarrassed.

Before going any further, I want to say that I am a proud graduate of the Schulich School of Business. I had a great experience and think it is a fantastic institution with an excellent student body and top-notch professors.

That being said, here is the email they recently sent out (click image for larger version):
(Note: I added the big red arrow)

Yes, this school that tries to attract top talent from across the globe spelled the word “AGAIN” incorrectly.

Email Marketing Rule #1: Proof read your content!

Amendment to Rule #1: This is especially important if you’re a prestigious business school!