As email became an integral part of our daily lives, so did the issue of spam. One thing that everyone at Elite Email is always monitoring are the new spam laws being implemented in various countries. The most popular of the laws is the Can-Spam Act, which was signed into law by George W. Bush on December 16, 2003 (Wikipedia). It has been amended since then and remains a key regulator of email marketing activities in the United States and also largely establishes a benchmark for email marketing regulations.
In Canada, Bill C-27 (A.K.A. the “Electronic Commerce Protection Act”) was introduced last spring (by Industry Minister Tony Clement) and has steadily made its way through the legislative process. The Standing Committee on Industry is likely to conduct it’s ‘clause by clause’ review this week.
The proposed law has similar limits to the laws already in place in countries such as Australia, New Zealand, and Japan.
There are, however, a growing number of business groups who have mounted attacks against the proposed law claiming that it will create new barriers to doing business online in Canada.
While the final rules in the law remain to be seen, Canadian’s have been down a similar road before with the “Do Not Call List”. The original proposal of the Do-Not-Call List was so gutted by the time it was passed that the end result is that the majority of telemarketing calls are still perfectly legal, even though there is a huge amount of numbers on the do-not-call list.
Since all of our Elite Email clients are sending permission-based messages adhering to email marketing best practices, this new legislation will likely not affect us. But, as always, we’ll be keeping a close eye on this as the story develops.
